In August of 2013, Motorola launched an innovative web portal, Moto Maker, enabling personalization of the original Moto X immediately prior to purchase. Almost two years later, Moto Maker remains the most comprehensive offering for phone personalization in the industry. While I do not know how many Moto Xs have been sold instead of rival devices due to Moto Maker, anecdotally, the owners of customized Moto X devices always stand out.

Today, Motorola has expanded Moto Maker to include the Moto 360. Watch design preference is very personal so implementing a Moto 360 version of Moto Maker is a natural extension of an existing Motorola capability. This announcement likely also signals Motorola does not intend to replace the Moto 360 soon- despite its aging OMAP 3 processor which was not optimized for the wearable use case.

At launch, the Moto 360 was available with a black or stainless steel case. Leather bands were available in in either black or grey. Since then Motorola launched a metal band variant and allowed purchase of bands separate from the device. Bands can be installed to the Moto 360 with a jewelry tool but Motorola recommends taking the watch to a jeweler.

Todays announcement expands the total available color and material options for the case and bands and also ensures Motorola combines the desired band and case before shipping. Case choices have been expanded to three with the addition of a champagne gold finish option for an extra $30, and band choices have expanded to nine with metal commanding an extra $50. It is odd that the case's gold finish costs an extra $30 when the same gold finish on the metal band carries no extra cost. See the selection images from Moto Maker below.


Moto Maker also allows you to select the watch face. As an Android Wear user, I find this odd. The watch face is one of the first things setup in the device pairing experience, and can be changed at any time. However, for potential buyers, this provides a previously unavailable preview of the device with many different watch faces. I realize Motorola could not include everything in Moto Maker, but simply selecting a canned watch face is a bit misleading. When you own the device, each of these faces can be further customized. For example, size and color of tick marks and/or background images can be changed.

While making selections, the center of the website updates showing a live preview of your choices. Unlike the Moto X, there is no interactive 3D view available, but instead there are 5 canned views that provide good coverage.

To give the Moto Maker for Moto 360 a spin yourself, hit the Moto Maker Design Studio.

Source: Motorola

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  • tipoo - Tuesday, March 10, 2015 - link

    I still like the design of the 360 more than any other smartwatch, but it's too big for my puny wrists. I wish they'd shrink it down, and go with a more modern SoC that might save them some power draw.

    Probably too early to start wishing for a second gen though, might have another half a year to go if they go with a one year update cycle.
  • Drumsticks - Tuesday, March 10, 2015 - link

    A slightly smaller Moto 360 with a modern (A7, low clocked A53) CPU could seriously do wonders. I still think it's the best designed smartwatch to date.
  • Samus - Tuesday, March 10, 2015 - link

    But that flat tire...just ruins it for me.
  • Taneli - Wednesday, March 11, 2015 - link

    Agree. Let's hope they can get rid of it for the next generation. Perhaps the same display Huawei uses for their watch.
  • austinsguitar - Wednesday, March 11, 2015 - link

    i have to admit that the watch R lg is actually the best implementation of a smart watch and really looks fantastic. the moto 360 does look nice and has that (your grandfather would wear it) look, but the watch r has to win man..
  • ingwe - Wednesday, March 11, 2015 - link

    Totally agree. I have small wrists so I am skeptical that a smartwatch will work out for me. Still though, this is definitely the best looking one of the bunch to me.
  • ol1bit - Wednesday, March 11, 2015 - link

    I have the 360 and it keeps getting better and better with Goggle wear updates...but I wish it used a display that could be kept on all day.
  • Badelhas - Wednesday, March 18, 2015 - link

    How much does the battery lasts at the moment if you leave the screen on?

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