In response to the launch of NVIDIA's new GeForce RTX 40 Super video cards, AMD has announced that they are instituting new promotional pricing on a handful of their high-end video cards in order to keep pace with NVIDIA's new pricing.

Kicking off what AMD is terming a special "promotional pricing" program for the quarter, AMD has been working with its retail partners to bring down the price of the Radeon RX 7900 XT to $749 (or lower), roughly $50 below its street price at the start of the month. Better still, AMD's board partners have already reduced prices further than AMD's official program/projections, and we're seeing RX 7900 XTs drop to as low as $710 in the U.S., making for a $90 drop from where prices stood a few weeks ago.

Meanwhile, AMD is also technically bringing down prices on the China and OEM-only Radeon RX 7900 GRE as well. Though as this isn't available for stand-alone purchase on North American shelves, it's mostly only of relevance for OEM pre-builds (and the mark-ups they charge).

Ultimately, the fact that this is "promotional pricing" should be underscored. The new pricing on the RX 7900 XT is not, at least for the moment, a permanent price cut. Meaning that AMD is leaving themselves some formal room to raise prices later on, if they choose to. Though in practice, it would be surprising to see card prices rebound – at least so long as we don't get a new crypto boom or the like.

Finally, to sweeten the pot, AMD is also extending their latest game bundle offer for another few weeks. The company is offering a copy of Avatar: Frontiers of Pandora with all Radeon RX 7000 video cards (and select Ryzen 7000 CPUs) through January 30, 2024.

Source: AMD

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  • meacupla - Thursday, January 18, 2024 - link

    I'm sure they could lower the prices even further if GDDR prices didn't skyrocket
  • nandnandnand - Thursday, January 18, 2024 - link

    $750 is what it should have cost at launch, luckily street pricing is already below that.
  • Threska - Thursday, January 18, 2024 - link

    "Though in practice, it would be surprising to see card prices rebound – at least so long as we don't get a new crypto boom or the like."

    AI boom.
  • ballsystemlord - Thursday, January 18, 2024 - link

    The problem with "game bundles" is that you don't actually get any games physical or otherwise. Just a steam code -- so steam can spy on you and use their DRM to control you.
  • Yalg - Friday, January 19, 2024 - link

    They wasting a lot of money spying on me.
  • Papaspud - Friday, January 19, 2024 - link

    If you are worried about being spied on playing games= unplug your PC and step away is out to get you.
  • ballsystemlord - Friday, January 19, 2024 - link

    Or maybe get games that don't go online. I mean, that's not a big requirement considering that that's how games originally worked. It requires less coding, so it's cheaper as well.
  • TheinsanegamerN - Monday, January 22, 2024 - link

    Not helpful when most newer games require online connectivity.

    It's like saying "well just get a car without computers if you dont like them", "Just get a plasma TV if you dont like LCD:, "Just buy incandescent bulbs if you dont like LEDs", ece. . That doesnt help when nobody makes them anymore.
  • ballsystemlord - Tuesday, January 23, 2024 - link

    Truthfully, I haven't tried to get enough modern games to tell how this state of affairs is. Moreover, modern games don't even make it clear if they require a network connection. Take, Star Citizen. It doesn't have a network connection as one of the requirements, but doesn't Steam, the platform which it runs off of require a online access? So then, by proxy the game would have to as well.

    There's also gog's website if you don't want to use Steam. Granted, they don't have the same selection that Steam does, but they still offer quite a few games and if those games don't require online access then you don't have to worry about the network connection requirement by proxy situation, mentioned above, with Steam.

    There are plenty of smaller producers, some of which I've recently acquired games from, that do not require online access save to download the game. Granted, these are just small groups of people or one person making the game, but still, these are games.
  • Freeb!rd - Friday, January 26, 2024 - link

    You can change the Steam client to work in "off-line" mode, it just doesn't update your playing stats for games to Steam which doesn't bother me at all for the games I play in single player mode.

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