MasterAir

Cooler Master recently announced a partnership with ASUS to produce a new line of TUF Gaming-branded products in collaboration with ASUS’ TUF Gaming initiatives. TUF Gaming is a product series from ASUS that is focused on durable and reliable gaming products. ASUS’ TUF Gaming Alliance, in turn, is a joint effort between Cooler Master, ASUS, and others in order to create a line of products for ‘an aesthetically cohesive gaming PC’. Cooler Master’s role in this collaboration is to provide select chassis, cooling, and power supply options with three main design concepts: functionality, reliability, and visual consistency. In essence, we are looking at multiple partners rebranding products under a common aesthetic umbrella in order for a PC builder to more easily find and build a...