In an effort to mimic the model year nature of cars and other durable goods, in recent years PC OEMs have increasingly moved to updating their wares both on a technical basis and on a calendar basis. Of course with the technical cycles being 15-18 months as opposed to a 12 month calendar cycle, this means that OEMs are often put into a position where they’re doing their yearly refresh in the middle of a technical cycle, and 2013 is no different. This of course gives rise to the annual rebadge cycle that we have become familiar with over the years.

We’ll see a number of “new” desktops and laptops at CES this year. But along with rebadging the systems themselves, the pressure to rebadge has been pushed down to the component suppliers, which means that powering these “new” systems we’ll see a number of “new” components. In the GPU world both AMD and NVIDIA make an annual event of this, which for market reasons are roughly timed to coincide with CES.

Kicking the GPU rebadge cycle off this year is AMD, who along with their press conference today also pushed out their rebadges. Let’s jump right into the thick of things.


Because the rebadge cycle is OEM driven, rebadging is typically focused exclusively on OEM parts, and this year is no exception. The Radeon HD 7000 series isn’t going anywhere in the retail market, but in the OEM market where OEMs are demanding parts with higher numbers, the entire Radeon family from top to bottom is getting rebadged. This means everything from the powerhouse Radeon HD 7970 GHz Edition to the diminutive (and ancient) Radeon HD 5450 are getting 8000 series product designations. AMD to their credit has kept their retail desktop lineup consistent in naming and features, but with the OEM lineup this has gone completely out the window.

AMD Desktop Radeon 8000 OEM Series GPU Specification Comparison
  AMD Radeon HD 8970 OEM AMD Radeon HD 8950 OEM AMD Radeon HD 8870 OEM AMD Radeon HD 8760 OEM AMD Radeon HD 8740 OEM
Was 7970 Ghz Edition 7950 W/Boost 7870 7770 7750-900
Stream Processors 2048 1792 1280 640 512
Texture Units 128 112 80 40 32
ROPs 32 32 32 16 16
Core Clock 1000MHz 850MHz 1000MHz 1000MHz 900MHz
Boost Clock 1050MHz 925MHz N/A N/A N/A
Memory Clock 6GHz GDDR5 5GHz GDDR5 4.8GHz GDDR5 4.5GHz GDDR5 4.5GHz GDDR5
Memory Bus Width 384-bit 384-bit 256-bit 128-bit 128-bit
FP64 1/4 1/4 1/16 1/16 1/16
Transistor Count 4.31B 4.31B 2.8B 1.5B 1.5B
Board Power <250W <200W <175W <110W <75W
GPU Tahiti Tahiti Pitcairn Cape Verde Cape Verde
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 28nm TSMC 28nm
Architecture GCN GCN GCN GCN GCN

AMD Desktop Radeon 8000 OEM Series GPU Specification Comparison
  AMD Radeon HD 8670 OEM AMD Radeon HD 8570 OEM AMD Radeon HD 8400 OEM AMD Radeon HD 8350 OEM
Was New New 6450 5450
Stream Processors 384 384 160 80
Texture Units 24 24 8 8
ROPs 8 8 4 4
Core Clock 1000MHz 730MHz 625-875MHz 650MHz
Boost Clock ? ? N/A N/A
Memory Clock 4.6GHz GDDR5 4.6GHz GDDR5 / 1.8GHz DDR3 3.6GHz GDDR5 / 1.8GHz DDR3 <=1.8GHz DDR3
Memory Bus Width 128-bit 128-bit 64-bit 64-bit
VRAM 2GB 2GB 512MB/1GB 512MB/1GB
FP64 1/16 1/16 N/A N/A
Transistor Count ? ? 370M 292M
Board Power <75W <50W <35W <25W
GPU Oland Oland Caicos Cedar
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 40nm TSMC 40nm
Architecture GCN GCN VLIW5 VLIW5

The OEM 8900 series are rebadges of the 7970GE and 7950 w/Boost respectively. Meanwhile the sole 8800 part, the 8870, is a rebadge of the 7870. Further down the list the 8700 series is composed of a rebadged 7770 and 7750-900 (which never saw a proper launch outside of China).

Farther down the lineup still, we actually see a break from rebadging with the introduction of new desktop parts. AMD’s recently announced Oland GPU, which are the very last members of the first generation of the GCN family (and not members of AMD’s forthcoming refresh), will be joining AMD’s OEM desktop lineup as the 8670 and 8570. With only 384 SPs these budget GPUs are not particularly potent, and we wouldn’t at all be shocked if these GPUs never come to the retail desktop market. The real question right now is where they stack up against iGPU solutions such as Trinity’s HD7600 GPUs or Intel’s HD4000, or NVIDIA’s equally low-end desktop GK107 cards like GT 640 and GTX 650.

Finally at the bottom of AMD’s OEM 8000 series stack are some of the oldest AMD GPUs still in production, and decidedly not GCN parts. The 8400 series is a rebadge of various configurations of the Radeon HD 6450  (Caicos GPU, VLIW5). Meanwhile the 8300 series is a rebadge of the ancient VLIW5 Cedar GPU, first introduced in 2010 as the Radeon HD 5450. Frankly it’s not at all clear at this point in time just what the purpose of these final rebadges are, as these cards are slower than a good iGPU. APAC markets are even more heavily weighted towards budget components than the North American market already is, so it’s quite likely that these cards are meant to fill APAC-specific product needs.

Source: AMD Press Release

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  • AnotherGuy - Monday, January 7, 2013 - link

    When are the next gen AMD cards coming out? What number of series will they have?
  • Ryan Smith - Tuesday, January 8, 2013 - link

    When: Q2
    Name: No idea
  • jeffkibuule - Tuesday, January 8, 2013 - link

    They basically just trashed the 8000 series, much like nVidia did with the GTX 300 series, so I guess 9000 is where they'll have to go.

    The "HD" was getting worn out anyway. Time for the Radeon UHD 2000!!
  • EzioAs - Tuesday, January 8, 2013 - link

    This is OEM only. HD8000 for retail is still the true improvements(or upgrade) over HD7000
  • JonnyDough - Tuesday, January 8, 2013 - link

    Well they can't very well label both HD7000 series parts and HD 8000 parts as HD 8000 parts now can they? Unless they break their scheme or add a moniker like "X" or "GT" or something we wouldn't be able to tell them apart very well, and neither would the OEM system builders. So they'll have to either use a stupid annoying and confusing naming scheme (thanks for showing them that trick nVidia), or else they will have to jump forward to the HD 9000 series - which I think most of us would prefer they would. I don't even look at nVidia cards anymore because their naming schemes got way too confusing. I don't even know what TI stands for and at this point I could really give a crap. They're bent on making money, not providing quality goods for their consumer. I understand that a business exists to capitalize off the good hard work of it's underlings - but these naming schemes could hardly be classified as creative genius. It's idiotic.
  • Hubb1e - Tuesday, January 8, 2013 - link

    I'm the same way. I can't really keep track of their gpus so I tend to just recommend amd gpus.
  • JonnyDough - Tuesday, January 8, 2013 - link

    Seems they just posted another brief about NVidia rebadging their GPUs for the year. Ugh.
  • CeriseCogburn - Wednesday, January 9, 2013 - link

    " They're bent on making money, not providing quality goods for their consumer."

    Have fun at the OWS protest. Of course amd is exempt from that, so you can go.

    Thank you because I wouldn't believe it if I hadn't seen it - that people like you and your buddy there exist.
  • B-Unit1701 - Monday, February 4, 2013 - link

    Apparently you missed the 'OEM' glued on the end of each name. THATS how you tell the difference.
  • TrantaLocked - Thursday, January 10, 2013 - link

    I wonder what AMD will do with the retail naming scheme. So many spots have been filled up that it would be hard to work around the current names. I guess HD 8980 would work for the top single card. Then for the performance cards you would have HD 8850 and HD 8880, and eventually HD 8890. It is good AMD kept HD 8770 for the retail market. Once the HD 4770 came out, *770 became the coolest card to buy for gamers that wanted to go out on a modest budget.

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