Microsoft Surface RT Starting at $499, Available 10/26, Preorder Todayby Anand Lal Shimpi on October 16, 2012 10:27 AM EST
Earlier this summer Microsoft did the somewhat unexpected and announced first party Windows RT and Windows 8 tablet hardware under the Surface brand. Microsoft wanted to have flagship devices that could embody what Windows RT and Windows 8 were about, and rather than work with a single OEM to deliver that Microsoft took matters into its own hands. Surface for Windows RT is a 10.6-inch NVIDIA Tegra 3 based tablet, while the 10.6-inch Surface for Windows 8 Pro will feature an Intel Ivy Bridge processor. Surface RT is launching alongside Windows 8 on October 26, while Surface Pro will follow approximately three months later.
Other than an intense focus on build quality, one of the stand out features of the Surface tablets is the first party covers that integrate very thin keyboards/trackpads. The end result is something that promises to have all of the elegance of Apple’s Smart Covers with the functionality of ASUS’ Transformer dock. The touch cover is only 3.2mm thick and features a pressure sensitive keyboard, while the 5.5mm type cover features a traditional, shallow depth keyboard. Microsoft’s goal with both of these covers is to bring productivity to its Surface tablets.
All of these details thus far were announced at Microsoft’s special event in June. What’s new today are pricing and availability details. Surface RT will be available starting at $499 for the 32GB model (integrated eMMC) preloaded with Office 2013 Home & Student Edition preview. For another $100 you can get a special Surface RT bundle that includes a black Touch Cover. Colored touch covers are available separately for $119 (black, white, cyan, magenta and red). The Type Cover is available separately, in black only, for $129. Both types of covers are powered by the Surface unit itself.
For $699 Microsoft is offering a 64GB Surface RT with a bundled black Touch Cover. There is no 64GB SKU without a Touch Cover. All Surface RT tablets come preloaded with Office 2013 Home & Student Edition, which includes Word, Excel, PowerPoint and OneNote. The Office 2013 preload is of the current preview build of the software with a free upgrade to final software when it’s available.
The Surface RT tablet bundles will only be available for sale through Microsoft.com and Microsoft Stores. Other online e-tailers and brick and mortar retailers will not be carrying Surface. Although Microsoft’s reasoning behind the decision to sell direct only isn’t public, it likely has to do with cutting out retailer margins from the final device price. There’s also the benefit of controlling the buying experience. Apple has done this for years with its products, so it’s no surprise to see Microsoft doing the same. Going forward we may see even more PC OEMs opt for the online or Microsoft store only policy for sales unless traditional retailers adjust their demands for margins.
Surface RT tablets will be available on October 26th, with preorders starting today at surface.com at 9AM Pacific. Surface will be available in the US, Canada, Australia, Germany, France, the UK, China and Hong Kong.