With the launch of AMD’s Radeon R9 290X less than 2 weeks ago, the video card marketplace has become very active very quickly. The 290X not only reasserted AMD’s right to fight for the video card performance crown, but in doing so it has triggered an avalanche of pricing and positioning changes that have affected both NVIDIA and AMD.

NVIDIA for their part cut the price of the GTX 780 and GTX 770 to $500 and $330 respectively, repositioning the cards and giving them their first official price cuts since their spring launches. Meanwhile AMD has also made some changes, and although 290X is unaffected for the moment, 290 was affected before it even launched, receiving an arguably significant specification adjustment. Consequently with GTX 780’s price cut being NVIDIA’s counter to 290X, 290 has gone from just being a lower tier Hawaii card to also being AMD’s counter-counter, and in the process has become a somewhat different card than what it was going to be just one week ago.

But before we get ahead of ourselves, let’s start at the beginning. With the successful launch of the 290X behind them, and the equally successful launch of their new flagship GPU Hawaii, AMD is ready to make their next move. Launching today will be the Radeon R9 290, the obligatory lower-tier part for AMD’s new flagship lineup. Making the usual tradeoffs for a lower-tier part, AMD is cutting down on both the number of functional units and the clockspeeds, the typical methods for die harvesting, in exchange for a lower price. Now officially AMD has not announced the Radeon R9 290 in advance, but with listings for it having already gone up on the same day as the 290X, it’s something that everyone has been expecting.

As always we’ll offer a full breakdown of performance and other attributes in the following pages, but before we even begin with that we want to point out that the 290 is going to be one of AMD’s most controversial and/or hotly debated launches in at least a couple of years. The merits of 290X were already hotly debated in some gaming circles for its noise relative to its performance and competition, and unfortunately 290 is going to be significantly worse in that respect. We’ll have a full rundown in the following pages, but in a nutshell AMD has thrown caution into the wind in the name of maximizing performance.

AMD GPU Specification Comparison
  AMD Radeon R9 290X AMD Radeon R9 290 AMD Radeon R9 280X AMD Radeon HD 7970
Stream Processors 2816 2560 2048 2048
Texture Units 176 160 128 128
ROPs 64 64 32 32
Core Clock 727MHz 662MHz 850MHz 925MHz
Boost Clock 1000MHz 947MHz 1000MHz N/A
Memory Clock 5GHz GDDR5 5GHz GDDR5 6GHz GDDR5 5.5GHz GDDR5
Memory Bus Width 512-bit 512-bit 384-bit 384-bit
FP64 1/8 1/8 1/4 1/4
TrueAudio Y Y N N
Transistor Count 6.2B 6.2B 4.31B 4.31B
Typical Board Power ~300W (Unofficial) ~300W (Unofficial) 250W 250W
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 28nm
Architecture GCN 1.1 GCN 1.1 GCN 1.0 GCN 1.0
GPU Hawaii Hawaii Tahiti Tahiti
Launch Date 10/24/13 11/05/13 10/11/13 12/28/11
Launch Price $549 $399 $299 $549

Diving right into the hardware specifications, Radeon R9 290 is a bit more powerful than usual for a lower-tier part. AMD has cut the number of CUs from 44 to 40 – disabling 1 CU per SE – while adjusting down the base GPU clockspeed and boost GPU clockspeed to from 727MHz and 1000MHz to 662MHz and 947MHz respectively. However AMD has not cut the amount of memory, the memory clockspeed, the memory bus width, or the number of ROPs, leaving those at 5GHz for the memory clockspeed, 512-bits for the memory bus width, and all 64 ROPs for the back-end hardware.

As a result the differences between the 290 and 290X are on paper limited entirely to the clockspeed differences and the reduced number of CUs. At their top boost bins this gives 290 95% the clockspeed of 290X, and 91% of the shader hardware, giving 290 100% of 290X’s memory performance, 95% of 290X’s ROP and geometry performance, and 86% of 290X’s shading/texturing performance.

Compared to AMD’s last generation offerings, the 290 is going to be closer to 290X than 7950 was to 7970. 290 retains a larger percentage of 290X’s shader and ROP performance, never mind the fact that the full 320GB/sec of memory bandwidth is being retained. As such despite the wider price difference this time around, performance on paper is going to be notably closer. Paper will of course be the key word here, as in the case of 290 more so than any other card we’ve looked at in recent history theory and practice will not line up. Compared to the 290X, practice will be favoring the 290 by far.

Moving on to power consumption, perhaps because of AMD’s more aggressive specifications for their lower-tier card this time around, power consumption is not dropping at all. AMD is still not throwing us any useful hard numbers, but based on our performance data we estimate the 290 to have a nearly identical TDP to the 290X, leading us to keep it at an unofficial 300W. Lower-tier parts typically trade performance for power consumption, but that will not be the case here. Power consumption will be identical while performance will be down, so efficiency will be slipping and 290 will have all the same power/cooling requirements as 290X.

Meanwhile like the 290X launch, the 290 launch is going to be a hard launch, and a full reference launch at that. As such we’ll be seeing 290 cards go up for sale at the usual retailers today, with all of those cards using AMD’s reference cooler and reference board, itself unchanged from the 290X.

As for pricing and competitive positioning, AMD will be launching the 290 at what we consider to be a very aggressive price of $399. Based on the initial specifications, the performance, and the competition, we had been expecting AMD to launch this at $449, mirroring the launch of the 7950 in the process. But AMD has gone one step further by significantly undercutting both themselves and NVIDIA.

290’s immediate competition on the AMD side will be the $549 290X above it and the $299 280X below it, while on the NVIDIA side the competition will be the $499 GTX 780 above it and the $329 GTX 770 below it. Pricing wise this puts 290 as closer competition to 280X/GTX 770 than it does the high-tier cards, but as we’ll see in our benchmarks AMD is aiming for the top with regards to performance, which will make price/performance comparisons both interesting and frustrating at the same time.

NVIDIA for their part will have their 3 game Holiday GeForce Bundle on the GTX 780 and GTX 770, presenting the same wildcard factor for overall value that we saw with the 290X launch. As always, the value of bundles are ultimately up to the buyer, especially in this case since we’re looking at a rather significant $100 price gap between the 290 and the GTX 780.

Fall 2013 GPU Pricing Comparison
Radeon R9 290X $550  
  $500 GeForce GTX 780
Radeon R9 290 $400  
  $330 GeForce GTX 770
Radeon R9 280X $300  
  $250 GeForce GTX 760
Radeon R9 270X $200  
  $180 GeForce GTX 660
  $150 GeForce GTX 650 Ti Boost
Radeon R7 260X $140  


AMD's Last Minute 290 Revision & Meet The Radeon R9 290
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  • TempAccount007 - Saturday, November 9, 2013 - link

    What part of REFERENCE COOLER do you not understand?
  • johnny_boy - Wednesday, November 13, 2013 - link

    The IF isn't so big, I think. A lot of gamers already have blocks for their graphics cards, or don't care much about the additional noise, or want a block anyway at some point and the 290 presents an opportunity to get one now (and then cooling is quieter/better than the competing nVidia cards for the same price when figuring in the watercooling costs for the AMD card). I'd rather get the 290 (over the 780) and use my current watercooling solution. If I didn't have watercooling then I'd still rather buy the 290 and upgrade to watercooling.
  • Eniout - Thursday, November 14, 2013 - link

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  • tgirgis - Thursday, February 20, 2014 - link

    That's really extremely one sided, first of all, AMD already has a response to G-Sync, (their version for now has been dubbed "Free-Sync" but no idea if that nomenclature is final) and they have TressFX (which, at the moment, does look better than Nvidia's "Hairworks" but Nvidia will probably soon catch up), and they've got Mantle, which is definitely a massive advantage.

    Not to mention the R9 290 comes with 4GB Vram, as opposed to the GTX 780's 3GB, though it's really not a huge issue except in 4k gaming. Finally, shield compatibility isn't really a benefit, it's a $250 handheld game system, it's only beneficial if you interested in purchasing one of those, as opposed to being an included feature.

    Nvidia is not without it's advantages however, they still have lower power consumption and thermals which is great for mini-itx systems (although manufacturer custom cooled cards can help bridge the gap for thermals) and they do still have Physx.

    If Mantle keeps going the way it is now, Nvidia might be forced to pay royalties to AMD similar to how they did with Intel a few years back. If anything, AMD should throw "Allow us to use Physx" in the negotiations :)
  • slickr - Tuesday, November 5, 2013 - link

    O yeah, Nvidia at this point has no choice, but to lower its prices again. I mean for $400 this card is amazing. It performs on the same level as the $1000 Titan and on the same level as the $550 290X, so a giant performance at a very cheap price.

    Even with the high noise(just wait 2 weeks for custom cooler) this card blows the GTX 780 out of the water, the performance is so much better.

    I think if Nvidia wants to stay in the competition they would need to cut the GTX 780 price to at least $400 as well and try and get sales due to better acoustics and a lower power consumption, but if it was just performance in question they would need to lower the price of the 780 to $350 or 300 euros.

    Of course that would mean that the 770 should get a price reduction as well and be around $270.
  • holdingitdown - Tuesday, November 5, 2013 - link

    Yes this card is incredibly disruptive. The performance makes the 780 look like a mess. Expect to see at least another $100 slashed off the 780 and the 770 needs a little more taken off.

    The R9 290 is a monster!
  • crispyitchy - Tuesday, November 5, 2013 - link

    Best card to release yet as far as I am concerned.

    The noise profile is not perfect, but every card is noisy once gaming to one degree or another.

    What is perfect is the giant performance for this perfect price.

    Newegg here I COME
  • Wreckage - Tuesday, November 5, 2013 - link

    I doubt NVIDIA will cut their price. This card is so loud that most people will stay away and get a 780 or 770. AMD is so desperate to increase performance that they sacrifice everything else. It's like the last sad days of 3DFX.
  • Da W - Tuesday, November 5, 2013 - link

    Remember what happened after 3Dfx died? Higher price and mediocre performance.
    I'd buy AMD if only to keep them alive and force Nvidia to drop their prices.
  • HisDivineOrder - Tuesday, November 5, 2013 - link

    Actually, traditionally, 3dfx was overpriced until the very end. ATI was always there competing with nVidia and 3dfx, anyway.

    So competition existed for as long as we've had discrete GPU's in any meaningful way. It's AMD that wants to end competition by standardizing PC gaming high performance around a GCN-based API only they can use meaningfully.

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