On the surface, the need for a good display on a smartwatch may not be as evident as the need for a good display on a laptop or a smartphone. After all, your watch is tiny, you don’t do any color-critical work on it, and you generally only glance at it for short periods of time. However, even from the perspective of sharpness alone, the difference between a good smartwatch display and a poor one is immediately evident. While smartwatches go beyond the functionality of a traditional watch, at the end of the day they exist to tell the time, and in many cases they do so by mimicking the interface of an analog watch. When trying to digitally represent a physical object that everyone is familiar with, any issues in the representation will be obvious. In the case of a watch, you have to render thin straight lines with a level of sharpness that is competitive with a physical object that will obviously not have any sort of aliasing at all.

To give some perspective, I wore the Huawei Watch back in 2015. It has a 1.4” 400x400 circular OLED display. This gives it a pixel density of 286ppi, which doesn’t sound that bad for a watch. However, that’s 286ppi on a PenTile OLED display, which is significantly different from 286ppi on a standard RGB display. When you factor in the artifacts that PenTile causes on the edges of lines, along with the reduced red/blue resolution, it’s really not an exaggeration to say that the rendition of lines and text on that screen is, at best, equivalent to Android devices from six or seven years ago with 200-230ppi RGB displays. This is clearly not a sufficient level of sharpness to mimic the interface of an analog watch, and it’s certainly not suitable for rendering fonts at the small sizes required to fit information onto such a small display.

In designing the original Apple Watch, Apple was clearly aware of the issues that would arise if the display did not have a sufficient level of sharpness. At the same time, the Apple Watch was Apple’s first device with an OLED display, and using OLED has traditionally come with the issues of the PenTile subpixel arrangement that I outlined above. In designing their own OLED display, Apple managed to avoid these issues by pushing a pixel density equivalent to that of their iPhones, while also avoiding the use of a PenTile subpixel matrix.

The image above shows that Apple’s subpixel arrangement does have three subpixels for each pixel, which means that the red/blue resolution is just as high as the green resolution. This arrangement is similar to that of Samsung’s S-Stripe pattern, which uses three subpixels per pixel but with different sizes for each subpixel, and an arrangement that places the blue subpixel vertically where the green and red subpixels are horizontal, rather than having all three oriented in the same way. This arrangement is not perfect, and it does have some visual issues that are not as obvious on a typical RGB display, such as more noticeable chromatic aliasing on the edges of lines. However, the overall sharpness is essentially equivalent to that of a standard RGB display, and in practice the Apple Watch is far sharper than any Android Wear watch that I’ve seen, with the only true competitor being Samsung’s Gear S2/S3 which sports a 302ppi S-Stripe AMOLED display.

As I mentioned before, nobody is going to do any color-critical work on their Apple Watch. However, we’ve seen in the past how Apple values color accuracy across their devices, and the first generation Apple Watch was actually more accurate than many smartphones at the time. If you’re going to ship a color display, it’s worth trying to achieve some level of color accuracy so applications will actually look like they did when developers and designers created them on their own calibrated monitors. The Apple Watch also allows you to view photos synced from an iPhone, and it’s not a good experience to have photos look wildly different based on the device they’re viewed on.

Testing display accuracy on the Apple Watch presents issues that don’t exist on smartphones, with the most significant being that you cannot manually set the brightness. The display has three brightness settings, but this just serves to bias the auto-brightness curve, and you cannot actually set a fixed brightness like on a smartphone. This doesn’t really present a usability concern, as the auto-brightness algorithm works very well, and manually setting brightness would just lead to situations where the display is too dim or too bright for the environment. However, it does make it challenging to match our standard testing brightness of 200 nits. Fortunately, I was able to create a lighting situation that set the display to 203 nits and kept it there, and from there I was able to use an application I created for our internal use to run through the display patterns without the display shutting off and adjusting its brightness accordingly.

The first area I wanted to tackle was the display’s peak brightness. The first Apple Watch had a peak brightness of around 450 nits at 100% average picture level (APL). This means that when the display was pure white the brightness was 450 nits, and the nature of brightness on OLED displays means that in many scenarios the brightness was actually higher than that due to watchOS’s dark interface style.

With Apple Watch Series 2, Apple is advertising a peak brightness of 1000 nits. This is quite a claim, and the instant I heard it I suspected that it would not be applicable at 100% APL. It’s worth noting that Samsung reached such brightness levels on the Galaxy Note 7, but this only occurred when the display APL was 1%, which means that the display output was equivalent to 1% of pixels being white and the rest being completely black, which is a worthless data point because such a scenario would never occur.

Display - Max Brightness

As you can see in the chart above, Apple is actually able to reach this level of brightness with an APL of 50%, which means that half the display was lit up to 100% white and the other half was black. This is very impressive, and as I mentioned above, watchOS often is much darker than that, so this level of brightness can generally be achieved by the display when necessary. I cannot keep the display awake long enough in order to see how long this can be sustained, but that’s also indicative of the Apple Watch’s interaction model making it unnecessary to sustain this level of brightness for a long period.

As for the display at 100% APL, it still reaches an impressive 778 nits. This is much brighter than the first generation Apple Watch, and the difference in visibility outdoors is immediately apparent when comparing the two.

SpectraCal CalMAN

Next up is our standard greyscale accuracy test. It’s clear that the Apple Watch is skewed toward blue, which is interesting given that the blue emitters have the shortest lifetime and are the least efficient, so I’m unsure why Apple would calibrate the display in this manner. However, the gamma is quite straight, and tracks closely with the target of 2.2. Ultimately the average error is below three, and most of the error comes from the bias toward blue. I cannot think of any scenario where this would pose a usability issue, and it’s actually impressive to see Apple putting this level of effort into calibrating their watch.

SpectraCal CalMAN

Saturation accuracy is generally quite good. The errors with blue contribute to most of the overall error, with all other colors coming in at a DeltaE of three or lower. The overall error is 3.02, and if blue was more accurate it would be significantly lower. It’s worth noting that the accuracy is very similar to that of the original Apple Watch unit that we reviewed, and I’d be interested in finding out why Apple is calibrating the displays in this manner.

SpectraCal CalMAN

Finally, we have the GretagMacbeth ColorChecker test, which examines the accuracy of a selection of surface colors that occur naturally. In this test Apple Watch Series 2 also does very well, with an average error that would probably be suitable for amateur photo work, and much better than one would expect from a watch. The major errors are in the greyscale shades and colors that have a significant blue component, which isn’t surprising when you consider the results of the greyscale and saturation tests.

The original Apple Watch’s display was quite impressive for a first-generation OLED display from Apple, as well as Apple’s first ever smartwatch. At the time, the one major issue with the display was that the peak brightness wasn’t enough to overcome reflections on the display, especially when outdoors. This was especially true of the sapphire models which have a higher reflectance than the less expensive models that use standard glass on the display. Apple Watch Series 2 basically overcomes this by pushing the brightness to a level where it can overcome the reflections on the glass. The display could definitely benefit from an improved anti-reflective coating as well, but simply pushing brightness does work as a solution on its own.

Given Apple’s recent improvements in display technology, the one area I expect to be targeted for improvement is the color gamut on the display. Again, this honestly isn’t that relevant on a watch, but it mostly comes down to maintaining the same rendering across all Apple devices. With Apple deploying their Display P3 color space on their Macs and iOS devices, it makes sense to bring it to the Apple Watch as well so designers can use the same set of colors across all devices. At this point I think it’s merely an issue of power consumption, as we’ve seen that properly tuned OLED displays can handle covering the gamut defined by DCI-P3 with little difficulty, but pushing a wider gamut incurs a power penalty that a smartwatch can’t really afford.

Beyond that, I really can’t find anything wrong with Apple Watch Series 2’s display. The display of the original Apple Watch was already very impressive, and Apple Watch Series 2 is even more so. As far as sharpness goes, Apple is still leading in this space, and they can now push the brightness higher than an OLED TV with HDR support. It’s honestly kind of crazy that this is the level of quality that one can expect from a watch, especially because you aren’t even guaranteed it on smartphones or computers that cost substantially more.

Design watchOS 3.0: Rethinking Core Concepts
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  • wumpus - Wednesday, December 21, 2016 - link

    Can you program it at all?

    All I need a "smart watch" to do:
    Start/stop a run tracking app.

    Optional extras (biggies):
    display time elapsed during run
    cycle between time/heart rate/pace
    show current time when not running (especially if insufficiently clunky)
    display phone number/name of whose calling

    I might find other apps after purchase, but those are the issues I need. Pebble was launched primarily on runkeeper integration, but failed hard (especially hard is the start/stop functionality: being able to lock your phone and put it in your pocket would be key.
  • michael2k - Tuesday, December 20, 2016 - link

    By that measure, why buy an iPhone when you've got $400 laptops and $99 Android phones?
  • sadsteve - Tuesday, December 20, 2016 - link

    Heh, I didn't buy an iPhone. My new laptop was $650 (had separate graphics card with 2GB memory) and my Android phone was only $29.
  • Ratman6161 - Tuesday, December 20, 2016 - link

    You are asking the wrong question :). The question (for people who already own iPhones) is why buy the watch when I already own the iPhone? Keeping in mind the reviewer makes a fairly extensive case to say that the watch is an extension of the phone and not a stand alone device. So the question is, what does the watch add to the overall picture? By the way, I'm a Samsung phone user (Note 5) but I'm not buying the Samsung watch either.
    So what does it add to the experience? What I'm mostly interested in is fitness tracking. I could see how such a thing, or a fit bit etc could be helpful to someone just getting started. But for those of us who have been at it (fitness) for a while - going on 20 years for me - all I need is a simple heart rate monitor and I don't even use that all the time. After a while you get to know what a certain heart rate feels like based on breathing and don't really need the readout except as an occasional check. On my bike, I need speed, distance and cadence in addition to hear rate. Speed and distance could be calculated from GPS data but cadence (rotations per minute of the crank arms) has to come from a sensor on the bike. The racers and others more hard core than me also measure their power output. I don't see anything like a smart watch being able to really replace a specialized bike computer.
    I also don't want one expensive device that isn't useful without also having a different expensive device.
  • Ratman6161 - Tuesday, December 20, 2016 - link

    PS: OK, I know this is a personal bias. But my first thought when I saw the picture at the beginning of the story was "it looks like a cartoon".
  • Cliff34 - Wednesday, December 21, 2016 - link

    Personally, I don't need all the data to track speed, HR and distance. I used to do triathlon and thos things matter bc I need to know how far and fast I am training.

    But for the everyday user, where fitness is more for health reasons rather than athletic performance, it is a bit over kill.

    Sure you can be the data geek to find out and graph how much training you've been doing. But the data is more to show than for actual athletic improvement.

    During my triathlon era, we often joke that the time we spent tracking and 'analyzing' our data can be better spent putting in more hours to get the body fitter (and faster).

    Right now, i am not training to race now. So i just run or exercise however I feel like it. The only data i track is my time and that you don't need any fancy gadgets.
  • rhysiam - Wednesday, December 21, 2016 - link

    While I agree that all the fitness tracking features are "a bit overkill", in the end of the day loads of people find them helpful. It's not really about the tracking data, it's about the reward system such data makes possible. From a psychological perspective, gaining rewards, however trivial, ultimately reinforces our behaviours. There is a whole industry of repetitive, reward based games that tap into this (Pokemon GO being the most successful example of late).

    Fitness trackers, settings goals, gaining rewards, etc., are mostly based on a similar behaviour -> reward -> behaviour loop. While I'm sure we'd all love to be entirely self motivated and not require any external rewards, in the end of the day if those things help some people get up and active instead of hitting the snooze button again, or just staying in front of a screen, who really cares?
  • Flunk - Tuesday, December 20, 2016 - link

    Not that many people do, Apple controlled a shrinking 11.7% of the smartphone market as of Q2 2016.

    IDC: http://www.idc.com/prodserv/smartphone-market-shar...
  • KoolAidMan1 - Thursday, December 22, 2016 - link

    And yet they still dominate app revenue, mobile ad revenue, mobile internet traffic, and smartphone profits.

    Whoever is buying those iPhones is using them a hell of a lot more than whoever is buying whatever else is out there, that much is clear.
  • jospoortvliet - Sunday, December 25, 2016 - link

    I would guess this has something to do with the big 'installed base' and longer life cycle for iPhones. Also because their owners are more likely to be well off (iPhone markets hare is higher in the us than India or afrika -- surprise).

    And absolute sales is the decreasing, relative sales is. There is a shift, though, with some countries selling very few iPhones to the point where local app development for Apple becomes less of a priority (Spain is an example). This is of course a risk for Apple- if they loose their spot of top app development target or even become not-a-target they will fall in a vicious circle of people not buying their device especially for lack of apps and developers not developing for lack of users. They are not there yet is most of the world but in some regions, as I said- getting close.

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