Conclusion

It has definitely been a busy few months in the Apple world. September delivered the iPhone 6 and 6 Plus, along with iOS 8, and a preview of the still mysterious Apple Watch. This month we got the iPad Air 2, the iPad Mini 3, the iMac with Retina 5K display, iOS 8.1, Apple Pay, and OS X Yosemite. Those last three points are some of the most interesting, and they all happen to be part of Apple's software ecosystem. I don't think that's a coincidence. We're reaching a point where it's becoming more and more difficult to differentiate your products based on hardware alone. Great software driving a great experience is where the focus needs to be moving forward.

Apple's strategy to provide that experience appears to be deep integration of their services across all of their product lines. It starts with the cloud, with new additions to iCloud like iCloud Drive and Photo Library. From there it goes to software commonality, with a design language that exists on both iOS and OS X, and applications that exist on both platforms. On the opposite end of the spectrum from the cloud are the new continuity features which provide integration between all the devices that you have right there with you. SMS Forwarding and iPhone call transferring expands communication on iPad and the Mac to new areas, while Handoff makes the transition between applications seamless and accurate right down to where your cursor was. 

What interests me the most about Apple's stategy is how it provides incentive for a user with one Apple device to buy other Apple devices. This exists to a certain degree with other manufacturers as well. If you own a Samsung smartphone, you may be more inclined to buy a Samsung tablet due to the similar hardware design and user interface. But apart from any brand loyalty you feel, you don't really have any incentive to buy a Samsung laptop which runs Windows and doesn't integrate with your other devices. Apple's integration covers their entire lineup of devices. An iPhone user has a lot to gain by choosing a MacBook over a Windows Ultrabook, and an iPad over a Nexus 9. It would be interesting to analyze what percentage of people purchasing a new Apple device already own one or more Apple products.

Overall, I'm happy with the work that Apple has done with iOS 8.1 and OS X Yosemite. It's clear that a lot of this has been in the works for some time now, and integrating products and services to this degree requires a lot of planning to position your hardware and software so that it will be capable of working together in the ways you want them to. The Yosemite redesign has also gone quite well, and there aren't as many jarring inconsistencies as there were with iOS 7 at launch despite OS X being a more expansive operating system. Apple has definitely learned from their experiences with the iOS redesign. That being said, there is still a lot of work to do. Apple Pay needs to expand rapidly, and iCloud Photo Library isn't as far developed as I had expected it to be.

It's hard to say where Apple will go as we move forward. It will be hard to outdo the work that has been done with Yosemite. However, history tells me that there are still great things yet to come from Apple. It seems that year after year Apple is able to make updated products and proclaim them to be the biggest advancements in that product's history, and regardless of my initial reaction, I somehow always find myself agreeing .

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  • DPUser - Wednesday, October 29, 2014 - link

    I'm not gonna buy an iMac, but who wants a touchscreen on their desktop? I, for one, do not like fingerprints on my monitors. Or beer for that matter.
  • annah_souls - Saturday, November 1, 2014 - link

    $2500 is very cheap. I can buy as many as I want. Soorrry for you, poor guy.
    I don't understand why you are so upset with Apple. If you think it didn't worth your money, don't buy it. I don't see anyone threaten you to but Apple product. Post your comment like grown up people please.
  • shahrooz - Wednesday, October 29, 2014 - link

    I think people who buy apple products don't really care where their money is going, because all of their products are overpriced. they are not bad at all, but they are never as good as their price suggest.
  • Wolfpup - Wednesday, October 29, 2014 - link

    <<<Users who are familiar with computers no longer need a distinct outline and heavy shading to recognize that a button is something they click or tap.>>>

    This is just plain false. It's not that we don't understand that something doesn't have to physically look like a button to be clickable-the outline or shading or 3D look or whatever is so that it's easily readable AS an interface element.

    Mostly the "flat" look is just a stylistic thing, but it does have some drawbacks in areas where it's no longer immediately clear if you can interact with something.

    Mostly in both iOS 7 and Windows 8 I don't find it to be a big deal, but an example where it's clearly inferior is the "show desktop" button on Windows 8. In 7, it's not offensive, it just looks raised and is clearly an interface element. In 8, it's still there, but there's no visual way to know that it's there. 8's lack of a start button is another great example. There was no way to know that was clickable and would bring up the start screen unless you already know that it's clickable and brings up the start screen. 8.1 thankfully fixes that, and I think it's an improvement regardless of whether you know what it does.

    <<<They don't want their Calendar and Reminders applications to have leather borders, stitching, and paper like their calendar and date book in the real world, because doing so confines them to the limitations of those physical objects. >>>

    Neither part of that is true either. The first part is a stylistic choice, and frankly I think it's a fun one. Knowing that a notepad doesn't have to look like a notepad doesn't mean that you won't prefer a fun visual design that looks like one over a plain flat white area to type in (or whatever). that's just personal preference. And making it look like something physical doesn't really restrict any function either. These programs can do all sorts of things physical objects can't, and that's true whether they have a fun real world texture or not.

    At any rate I'm 100% in the camp that buttons should look like buttons. Whether flat looking, or 3D looking (once our designer overlords come back around and claim flat is so yesterday and 3D is the big hot new thing again), either way artistic design should NEVER get in the way of usability design. You should be able to at least tell what things you can interact with even if you've never used a program or OS before.
  • jdshewman - Friday, October 31, 2014 - link

    Reading some of these comments are comical and mostly bias. First, the complaint about cost between Mac vs Windows laptops are hysterical. The parts utilized in the Mac are all top notch parts. They are not poorly fabricated nor statistically vulnerable to technical aspects. How many windows laptops have solid state drives, let alone at a reasonable price? I mean, windows runs faster loaded on a mac than a PC manufacturer at the same price point. Second, able to upgrade. Seriously, what would a person need with more than 16gb of ram or a higher CPU (higher than an i5) unless you are cracking the genetic code. These are mindless arguments to the uniformed. Buy a Mac laptop today it will run flawless with any apps for many years. Buy a windows laptop and pray it last more than a couple years with their outdated parts.
  • Impulses - Friday, October 31, 2014 - link

    "How many windows laptops have solid state drives, let alone at a reasonable price?"

    Umm, there's plenty, and you can usually get a larger drive for the same price. Apple has charged a larger than usual premium for drive/RAM upgrades since time immemorium. What does "statistically vulnerable to technical aspects" even mean?

    There are things that can justify an Apple price premium (Apple Care, resale value, preference for OS X, display quality)... Somehow you fail to mention even one relevant reason, bravo.

    P.S. Every content creator under the sun would smack you for asking who needs more RAM or a faster CPU, for video and photo editing both those things often pay for themselves in no time flat within a professional environment.
  • V900 - Saturday, November 1, 2014 - link

    "Umm, there's plenty"

    What nonsense. Sure, you can get a Windows laptop with some of the same features as a Macbook. It'll sometimes be cheaper too, just like you can find a Hyundai with a V6 engine for less than you'd pay for a BMW with a V6.

    But the two can't compare in neither quality, experience nor resale value, just like the cheap Windows laptop can't compare with a Macbook.
    (And usually will cost more in the end. Its nice to save a couple of hundred dollars. But a two year old Macbook will easily sell for 50% of what you paid for it, whereas the "inexpensive" Windows laptop will typically be close to worthless, and will cost you more in the end.)

    Sorry buddy, if you want a quality laptop, you can find one running Windows. They're just pretty rare, and cost as much or more than an Apple product.
  • V900 - Saturday, November 1, 2014 - link

    BTW: Your comment about content creators doesn't make any sense.

    The Macbook and Mac Mini both max out at 16GB RAM. Since time is money for these people, why would they try to save, what amounts to a couple hours overtime pay for them, on installing 3rd party RAM themselves?!?

    If they'll really need it eventually, they might as well splurge on the 16GB machine from the get go. Hence they don't really need expandable RAM.

    As for regular consumers, they strictly speaking don't really need it anymore either. Upgradable RAM had a purpose when 1gb or 2gb ram was the standard, but not today. A 4gb Macbook will still be plenty fast 5 or 6 years from now. This isn't Windows machines we're talking about, that seem to degrade exponentially for every year.

    Which you'd know if you'd ever tried a Macbook. A 4 year old Mac with 2gb ram is fine for everyday use even today.
  • Impulses - Saturday, November 1, 2014 - link

    Not sure why you're so gung ho about replying to my comment, specially when you don't even seem to have read it. I was only refuting that there aren't plenty of Windows laptops with SSD, which the comment I replied to stated.

    I quoted many of the same reasons you did why a MBP can justify it's price premium (MBA has a tougher case IMO), or did you miss that?

    Regarding RAM, the argument wasn't about third party upgrades, but about the fact that "maxing out" at 16GB ISN'T enough for content creators. That would be the bare minimum for many, some would prefer 32GB+ and it has nothing to do with the OS.
  • V900 - Saturday, November 1, 2014 - link

    It's a lot of useful features for sure, but personally I'll wait with upgrading.

    I really dislike the new design, but hopefully there'll be some third party software options to bring back the Mavericks look. If not, I guess I'll have to wait for 10.11, and the inevitable paring down of the flatness...

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