The untold story of Intel's desktop (and notebook) CPU dominance after 2006 has nothing to do with novel new approaches to chip design or spending billions on keeping its army of fabs up to date. While both of those are critical components to the formula, its Intel's internal performance modeling team that plays a major role in providing targets for both the architects and fab engineers to hit. After losing face (and sales) to AMD's Athlon 64 in the early 2000s, Intel adopted a "no more surprises" policy. Intel would never again be caught off guard by a performance upset.

Over the past few years however the focus of meaningful performance has shifted. Just as important as absolute performance, is power consumption. Intel has been going through a slow waking up process over the past few years as it's been adapting to the new ultra mobile world. One of the first things to change however was the scope and focus of its internal performance modeling. User experience (quantified through high speed cameras mapping frame rates to user survey data) and power efficiency are now both incorporated into all architecture targets going forward. Building its next-generation CPU cores no longer means picking a SPECCPU performance target and working towards it, but delivering a certain user experience as well.

Intel's role in the industry has started to change. It worked very closely with Acer on bringing the W510, W700 and S7 to market. With Haswell, Intel will work even closer with its partners - going as far as to specify other, non-Intel components on the motherboard in pursuit of ultimate battery life. The pieces are beginning to fall into place, and if all goes according to Intel's plan we should start to see the fruits of its labor next year. The goal is to bring Core down to very low power levels, and to take Atom even lower. Don't underestimate the significance of Intel's 10W Ivy Bridge announcement. Although desktop and mobile Haswell will appear in mid to late Q2-2013, the exciting ultra mobile parts won't arrive until Q3. Intel's 10W Ivy Bridge will be responsible for at least bringing some more exciting form factors to market between now and then. While we're not exactly at Core-in-an-iPad level of integration, we are getting very close.

To kick off what is bound to be an exciting year, Intel made a couple of stops around the country showing off that even its existing architectures are quite power efficient. Intel carried around a pair of Windows tablets, wired up to measure power consumption at both the device and component level, to demonstrate what many of you will find obvious at this point: that Intel's 32nm Clover Trail is more power efficient than NVIDIA's Tegra 3.

We've demonstrated this in our battery life tests already. Samsung's ATIV Smart PC uses an Atom Z2760 and features a 30Wh battery with an 11.6-inch 1366x768 display. Microsoft's Surface RT uses NVIDIA's Tegra 3 powered by a 31Wh battery with a 10.6-inch, 1366x768 display. In our 2013 wireless web browsing battery life test we showed Samsung with a 17% battery life advantage, despite the 3% smaller battery. Our video playback battery life test showed a smaller advantage of 3%.

AnandTech Tablet Bench 2013 - Web Browsing Battery Life

For us, the power advantage made a lot of sense. We've already proven that Intel's Atom core is faster than ARM's Cortex A9 (even four of them under Windows RT). Combine that with the fact that NVIDIA's Tegra 3 features four Cortex A9s on TSMC's 40nm G process and you get a recipe for worse battery life, all else being equal.

Intel's method of hammering this point home isn't all that unique in the industry. Rather than measuring power consumption at the application level, Intel chose to do so at the component level. This is commonly done by taking the device apart and either replacing the battery with an external power supply that you can measure, or by measuring current delivered by the battery itself. Clip the voltage input leads coming from the battery to the PCB, toss a resistor inline and measure voltage drop across the resistor to calculate power (good ol' Ohm's law).

Where Intel's power modeling gets a little more aggressive is what happens next. Measuring power at the battery gives you an idea of total platform power consumption including display, SoC, memory, network stack and everything else on the motherboard. This approach is useful for understanding how long a device will last on a single charge, but if you're a component vendor you typically care a little more about the specific power consumption of your competitors' components.

What follows is a good mixture of art and science. Intel's power engineers will take apart a competing device and probe whatever looks to be a power delivery or filtering circuit while running various workloads on the device itself. By correlating the type of workload to spikes in voltage in these circuits, you can figure out what components on a smartphone or tablet motherboard are likely responsible for delivering power to individual blocks of an SoC. Despite the high level of integration in modern mobile SoCs, the major players on the chip (e.g. CPU and GPU) tend to operate on their own independent voltage planes.

A basic LC filter

What usually happens is you'll find a standard LC filter (inductor + capacitor) supplying power to a block on the SoC. Once the right LC filter has been identified, all you need to do is lift the inductor, insert a very small resistor (2 - 20 mΩ) and measure the voltage drop across the resistor. With voltage and resistance values known, you can determine current and power. Using good external instruments you can plot power over time and now get a good idea of the power consumption of individual IP blocks within an SoC.

Basic LC filter modified with an inline resistor

Intel brought one of its best power engineers along with a couple of tablets and a National Instruments USB-6289 data acquisition box to demonstrate its findings. Intel brought along Microsoft's Surface RT using NVIDIA's Tegra 3, and Acer's W510 using Intel's own Atom Z2760 (Clover Trail). Both of these were retail samples running the latest software/drivers available as of 12/21/12. The Acer unit in particular featured the latest driver update from Acer (version 1.01, released on 12/18/12) which improves battery life on the tablet (remember me pointing out that the W510 seemed to have a problem that caused it to underperform in the battery life department compared to Samsung's ATIV Smart PC? it seems like this driver update fixes that problem).

I personally calibrated both displays to our usual 200 nits setting and ensured the software and configurations were as close to equal as possible. Both tablets were purchased by Intel, but I verified their performance against my own review samples and noticed no meaningful deviation. All tests and I've also attached diagrams of where Intel is measuring CPU and GPU power on the two tablets:

Microsoft Surface RT: The yellow block is where Intel measures GPU power, the orange block is where it measures CPU power

Acer's W510: The purple block is a resistor from Intel's reference design used for measuring power at the battery. Yellow and orange are inductors for GPU and CPU power delivery, respectively.

The complete setup is surprisingly mobile, even relying on a notebook to run SignalExpress for recording output from the NI data acquisition box:

Wiring up the tablets is a bit of a mess. Intel wired up far more than just CPU and GPU, depending on the device and what was easily exposed you could get power readings on the memory subsystem and things like NAND as well.

Intel only supplied the test setup, for everything you're about to see I picked and ran whatever I wanted, however I wanted. Comparing Clover Trail to Tegra 3 is nothing new, but the data I gathered is at least interesting to look at. We typically don't get to break out CPU and GPU power consumption in our tests, making this experiment a bit more illuminating.

Keep in mind that we are looking at power delivery on voltage rails that spike with CPU or GPU activity. It's not uncommon to run multiple things off of the same voltage rail. In particular, I'm not super confident in what's going on with Tegra 3's GPU rail although the CPU rails are likely fairly comparable. One last note: unlike under Android, NVIDIA doesn't use its 5th/companion core under Windows RT. Microsoft still doesn't support heterogeneous computing environments, so NVIDIA had to disable its companion core under Windows RT.

Idle Power
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  • karasaj - Monday, December 24, 2012 - link

    All they need to do is either put intel HD graphics (Haswell) or license a better gpu from Imagination, I imagine. Although ARM (Samsung?) have really been developing better GPUs lately, they seem to be catching up.
  • jeffkibuule - Tuesday, December 25, 2012 - link

    They've already stated they will be integrating a variant of their Intel HD 4000 GPU in their next-generation Atom SoC, the only question is how many Execution Units and what kind of power profile their will be targeting.

    With Intel, the question isn't so much about performance, but maximizing profits. If they build an Atom SoC that's so great and also cost competitive with other ARM chips, who would buy their more expensive Core CPUs? This is one reason why I believe that the Atom and Core lines will eventually have to merge, just like how the Pentium and Pentium M lines had to converge into the original Core series back in 2006 (oh, how the irony in history repeating itself).
  • lmcd - Tuesday, December 25, 2012 - link

    It's more likely a variant of the 2500, which won't be enough. 4k doesn't even beat the 543MP3 does it?
  • jeffkibuule - Tuesday, December 25, 2012 - link

    There haven't really been any comparisons of mobile and smartphone GPUs yet. We'll have to wait for 3DMark for Windows 8 to get our first reliable comparison.
  • wsw1982 - Tuesday, December 25, 2012 - link

    I think it depends, 16 543MP3 cores should beat the 4K :) Single core 543MP3 is not better than 545.
  • mrdude - Wednesday, December 26, 2012 - link

    It's also a matter of TDP, though. The ARM SoCs pack a lot of punch on the CPU side but with often better GPU performance at an equal footing with respect to TDP (sub-2W for smartphones and ~sub-5W for tablets).

    As much as Intel wants to pound home the point that x86 is power efficient, it's an SoC and therefore a package deal. Intel still suffers from the lopsided design approach, dedicating far too much die space to the CPU with the GPU an afterthought. If you look at the more successful and popular/powerful ARM SoCs, it tends to be the other way around. A balanced approach with great efficiency is what makes the Snapdragon S4's such fantastic SoCs and why Qualcomm has now surpassed Intel in total market cap. The GPU is only going to become more and more important going forward due to PPI increasing drastically. At least for Apple, they've already reached a point where they're required to spend a huge portion of the die to the GPU with smaller, incremental bumps in CPU performance.

    This really seems like Intel is shoehorning their old Atom architecture into a lower TDP, saying: "Look! It's efficient! Just don't pay any attention to the fact that we're comparing it to a 40nm Tegra 3 and don't you dare do any GPU benchmarks." These things are meant for tablets, are Intel not aware just how much MORE the GPU matters? Great perf-per-watt (maybe), but that's all for nothing if the SoC sucks.
  • somata - Monday, December 31, 2012 - link

    As others have said, it'll be nice once we can do proper comparisons between tablet/notebook/desktop GPUs, but in the meantime just consider the peak shader performance of each:
    Intel HD 4000 - 16(x4x2) @ 1.3GHz - 333 GFLOPS
    Intel HD 3000 - 12(x4) @ 1.3GHz - 125 GFLOPS
    PowerVR SGX 543MP4 - 16(x4) @ 300MHz - 38.4 GFLOPS
    PowerVR SGX 554MP4 - 32(x4) @ 300MHz - 76.8 GFLOPS
    The PowerVR numbers are based off of Anand's analysis. Obviously not exactly a fair comparison, but clearly Intel's mainstream integrated GPUs are substantially more powerful than any current PowerVR design. Of course that shouldn't be a surprise given the TDP of each platform.
  • p3ngwin1 - Tuesday, December 25, 2012 - link

    there are already smartphones with 1080P displays and Android tablets with even high resolutions :)
  • coolhund - Tuesday, December 25, 2012 - link

    Plus the Atom is not OoO, IO is known to use much less power. Plus the OS is not the same.
    Sorry, but for me this comparison is nonsense.
  • tipoo - Monday, December 24, 2012 - link

    I'll be very interested to read the Cortex A15 follow up. From what I gather, if compared on the same lithography the A15 core is much larger than the A9, which likely means more power, all else being equal. It brings performance up to and sometimes over the prior generation Atom, but I wonder what power requirement sacrifices were made, if any.

    I'm thinking in the coming years, Intel vs ARM will become a more interesting battle than Intel vs AMD.

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