It's no secret that ASUS has its fingers in multiple areas of computer components including motherboard, VGA, desktop, mobile, and peripherals. Taking into consideration the cooling requirement for AMD's HEDT Ryzen Threadripper 3000 series of processors, it's showcased its latest conceptual AIO CPU cooler design which features a large 420 mm radiator, supplied with three premium Noctua black fans. 

With AMD set to release its 64 core 128 thread Threadripper 3990X in the coming months, ASUS has unveiled a concept design 420 mm AIO CPU with a couple of notable features. The TR4 socket cooler which currently has no name includes an all-black design with no RGB LEDs to speak of, although the CPU block does include ASUS's 1.77" LiveDash OLED customizable screen. Other features include a full cover cold plate specially designed to cool the 3rd generation Threadripper processors, with an all-black design that fits well with its ROG Zenith II Extreme TRX40 motherboard.

The unnamed concept cooler as displayed at ASUS's suite at CES 2020 includes three Noctua NF-A14 2000 PWM fans which spin up to 2000 rpm and omits RGB LEDs for an all-black look which is more subtle. ASUS hasn't released any more information about when it may hit production, or if it will, but upon speaking to ASUS they were very keen to have it ready for the launch of AMD's Threadripper 3990X processor which features a TDP of 280 W.

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Source: ASUS

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  • liquid_c - Wednesday, January 8, 2020 - link

    I just did the (easy) math by splitting the recommended price to the number of cores and, basically, they feature the same price per core ratio as their Ryzen 3xxx series, mainly the 3900x and / or 3950x. I don't know what to make of it (if it's good or bad) but what i do know is that there's *way* too much hype surrounding AMD's CPUs, lately. I wish they would reach a commanding position, on the CPU market (and all its submarkets) just so i can see if they truly are that "consumer friendly" as people make them to be.
  • Mr.Vegas - Wednesday, January 8, 2020 - link

    I did too and 1400$ / 24 = 58$, 750$ / 16 = 47$
    Take into account that the top AMD CPUs has different INSANE price in Europe, check all the EU amazons, 3960x costs about 1800USD in European amazons, right now only UK amazon has it for 1600USD [all converted]
    The 16 core was 900 to 1K EURO
  • Korguz - Wednesday, January 8, 2020 - link

    dwade123 " Nobody can afford the new Milkrippers now that AMD is setting record high prices for HEDT. " intels HEDT cpu prices were just as bad, but people still bought those.. whats your point ??
  • Mr.Vegas - Wednesday, January 8, 2020 - link

    Two wrongs make a right?
    AMD Fanbois always like to tell everyone that AMD unlike Intel is not "evil", is for the Gamers/Fans, AMD is Honest and doesn't rip buyers off.
    Now your saying that because Intel ripped us off, its OK for AMD to do the same?!
    Pick your side, either you fro consumers or for the greedy corps, its either this or that, being a blind fan of greedy, money grabbing corporation/s is suicidal and and dumb.
  • Xajel - Wednesday, January 8, 2020 - link

    Just saying something, AMD's HEDT platform is designed for both High-end Consumers and workstations/professionals, so it was priced accordingly.

    Intel's HEDT platform is not marketed for workstations, for workstations you must go for Xeon series. This is their official marketing startegy.

    To see the prices for HEDT and workstations, see the table below, I omitted lower than 10 cores Xeon processors as there's no TR match for them, but if you want AMD version you can use any Ryzen CPU with AM4 platform as they support ECC, just find the WS motherboard to support ECC ram.
  • Spunjji - Wednesday, January 8, 2020 - link

    You absolute tool. In 2016 Intel wanted $1800 for the 6950X with 10 cores @ 3Ghz, 25MB L3, and 40 lanes of PCIe 3.0. Let's compare that with AMD's moves since then:

    2017: 1950X = $999 for 16 cores @ 3.4Ghz, 32MB L3, 60 lanes of PCIe 3.0.
    2018: 2990WX = $1800 for 32 cores @ 3Ghz, 64MB L3, 60 lanes of PCIe 3.0.
    2019: 3970X = $2000 for 32 cores @ 3.8Ghz, 128MB L3, 64 lanes of PCIe 4.0.

    So, please be specific:
    Are you mad that AMD redefined pricing and performance in the HEDT market for the better?
    Are you irritated by AMD offering progressively more performance per dollar every year, forcing Intel to play catch-up *and* slash prices?
    Or are you angry that, having spent 3 years upending the market, AMD just now took the opportunity to create an ultra-high-end product category *that nobody is forcing you to buy into*? Bear in mind that a buyer could always pick up the 3960X for $1300 and still get better performance than the previous-best 2990WX that cost $1800.
  • Kougar - Wednesday, January 8, 2020 - link

    This will be pretty silly if it can't be refilled... Noctua fans last for eternity, so I would hope the thing has a refill port and a decent pump to last more than 3-5 years.
  • JEmlay - Wednesday, January 15, 2020 - link

    420 seems like a bonehead move. Such a case limiting choice. I'm using the ASUS ROG 360 on my 3970x and it works great. This pump design is much better though with the hoses exiting a different side because with the current 360 you can't use 8 sticks of RAM. The hoses interfere with one of the modules. At least they do on the ASUS Zenith II Extreme.

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